Bodytone Lifestyle Shoot

Zero to Seven: How We Scaled a Pilates Studio Into a 7-Figure Business

start year 2022
Stage START-UP
industry fitness & wellness services

Bodytone Studio is a hybrid Pilates concept in Los Angeles, offering both machine and heated mat classes under one roof. Founded in 2022 during the peak of the wellness boom, the studio set out to deliver a modern, premium fitness experience for women seeking elevated, results-driven movement. As a new business without an in-house team, Bodytone partnered with AMG for our full-suite capabilities and strategic oversight—seeking not just execution, but a partner who could guide their business model, structure their go-to-market, and activate across every channel with both CMO-level thinking and hands-on delivery.

RESULTS
+200x
Members in year 1
7-Figures
in 18 months
+3x
YoY Revenue Growth
what we did

Designed a premium website and brand experience aligned with the studio’s aesthetic

Developed and executed cross-platform conversion campaigns on Meta and Google Ads

Delivered high-performing ad creative that consistently drove new customer acquisition

Developed lifecycle marketing across email and SMS to deepen retention and brand presence

Scaled organic social growth using a blend of curated content, stories, and paid amplification

here’s how we did it

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FOUNDATION
PRODUCTION
ACTIVATION
OPTIMIZATION

PRODUCTION

We developed Bodytone’s full creative suite—from brand visuals and web design to campaign assets and lifecycle content. Our team produced social-first videos, stylized landing pages, and promotional materials designed to reflect the studio’s high-end, results-focused vibe. Every asset was crafted to drive bookings, increase referrals, and elevate Bodytone’s visual identity across digital platforms.
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Website UX/UI Design
Button
Button
Button

ACTIVATION

We launched a targeted activation strategy that included Meta and Google Ads, email/SMS automations, and organic content optimized for local discovery. Our campaigns were built around key personas and member motivations, driving both new trials and reactivations. Each channel played a distinct role: paid to acquire, email/SMS to nurture, and organic to build trust and visibility in the local market.
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
omni-channel campaigns
Bodytone Paid Social
Bodytone Paid Social
Bodytone Paid Social
email marketing
sms marketing
Bodytone Paid Social
PAY PER CLICK
Bodytone Paid Search
Bodytone Paid Search
Bodytone Paid Search
paid social

OPTIMIZATION

To drive efficient growth, AMG implemented conversion tracking, performance dashboards, and ongoing A/B testing across creatives, emails, and landing pages. We analyzed funnel drop-off points, refined offer messaging, and tested new incentive structures to improve conversion and retention. This constant cycle of analysis and iteration helped Bodytone lower acquisition costs and boost lifetime value from its growing member base.
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
Custom Reporting
Analysis and Reporting

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