LUV UR SKIN Ai Generated Photo

Modernizing a Teen Skincare Brand for Scalable Retail Growth

start year 2024
Stage START-UP
industry Consumer product goods

Luv Ur Skin is a natural skincare brand formulated specifically for teens and tweens, built around a proprietary natural ingredient, Plantolin®, with dual anti-inflammatory and anti-oxidant properties. While the brand had a strong loyal customer base several years in, it lacked the modern visual identity and sharp positioning needed to scale. In a highly aesthetic and competitive category of skincare, Luv Ur Skin needed a full brand evolution to connect with today’s discerning Gen Z and Gen Alpha audiences and capture the shelves of retail space.

RESULTS
+62%
In Subscriptions
+50%
Email List Growth
+134
in Projects
what we did

Launched a modern, conversion-optimized website aligned with Gen Z expectations

Built a full-funnel marketing system across paid, email, and organic channels

Delivered consistent, brand-aligned campaigns that drove retention and credibility

Elevated brand perception with refreshed messaging, premium packaging, and stronger visuals

Positioned the brand for retail readiness with cohesive identity and shelf-ready assets

here’s how we did it

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FOUNDATION
PRODUCTION
ACTIVATION
OPTIMIZATION

PRODUCTION

AMG refreshed Luv Ur Skin’s visual identity with a modern, Gen Z-aligned aesthetic, including new packaging, logos, and design systems. We created a full suite of assets—social media content, paid ads, emails, and product photos—ensuring consistency and scalability. A new, conversion-optimized Shopify website was built to boost engagement and subscriptions, with all creative designed to align with Luv Ur Skin’s growth goals.
Brand Identity & Design Systems
Creative Direction & Concepting
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Brand Identity & Design Systems
Creative Direction & Concepting
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Brand Identity & Design Systems
Creative Direction & Concepting
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
retail presentation
Luv Ur Skin Laptop Mockup
package design
Website UX/UI Design
Button
Button
Button
before and after product photos
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
Luv Ur Skin Product RetouchLuv Ur Skin Product Retouch
OMNI-CHANNEL CAMPAIGN CREATIVES
Luv Ur Skin Paid Social
Luv Ur Skin Paid Social
Luv Ur Skin Paid Social
Luv Ur Skin Promotion

ACTIVATION

AMG executed a multi-channel marketing strategy for Luv Ur Skin, driving paid campaigns on social and search, alongside targeted email and SMS communications. We boosted organic social growth through strategic content and community engagement. Campaign execution was seamless, with continuous optimization across platforms to ensure maximum impact.
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
Campaign Execution & Platform Management
email marketing
PAID SEARCH
Luv Ur Skin Paid Search
Luv Ur Skin Paid Search
Luv Ur Skin Paid Search
paid social

OPTIMIZATION

AMG focused on refining performance by implementing precise conversion tracking, ensuring that every click, view, and sale was accurately measured to optimize future campaigns. We also fine-tuned the budget by reallocating resources to the highest-performing channels, ultimately maximizing ROI.
Conversion Tracking & Pixel Setup
Budget Optimization & Forecasting
Conversion Tracking & Pixel Setup
Budget Optimization & Forecasting
Conversion Tracking & Pixel Setup
Budget Optimization & Forecasting

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