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Built to Disrupt: How We Helped Epicome Own Its Space in Print + Manufacturing
Epicome is a modern apparel manufacturing platform offering 100+ customizable styles for marketing firms, promo companies, and small brands—blending low-minimum flexibility with global-scale quality. Epicome partnered with AMG to launch fast without building an in-house team. We provided full-stack support—from brand and tech setup to lead generation and go-to-market strategy—giving Epicome the structure and speed to scale confidently in a competitive space.
RESULTS
+10K
Total Qualified Leads Sourced
+20
Monthly Marketing Qualified Leads
+176
In Projects
what we did
Positioned the brand as a leader in premium custom apparel for modern businesses
Created consistent brand visibility—prospects often said, “We keep seeing your emails.”
Designed and launched a modern, conversion-focused website to anchor digital presence
Delivered full-service marketing management—from organic social to outbound outreach
Built and implemented a white-glove CRM system—with pipelines, automations, and tagging logic
here’s how we did it
FOUNDATION
AMG served as Epicome’s strategic partner from the ground up—establishing brand positioning, messaging, and marketing infrastructure to support a fast and lean launch. We defined Epicome’s identity around premium customization, high-speed production, and turnkey branding support. Through audience research and competitive benchmarking, we built a full brand strategy that differentiated Epicome in a saturated manufacturing market, setting the stage for high-impact digital growth and sales enablement.
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PRODUCTION
We created Epicome’s full suite of marketing assets to support digital and outbound campaigns, including product photography, sales decks, tradeshow collateral including banners and catalogs, and a clean, conversion-optimized website. Our production team also built brand guidelines and design systems to maintain consistency across platforms, while delivering tailored lifecycle and paid ad creatives. Everything was produced to move quickly—supporting high-volume prospecting while preserving a premium, elevated brand experience.
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Audience Segmentation & Lead List Building
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Audience Segmentation & Lead List Building
CATALOG DESIGN
Website UX/UI Design
ACTIVATION
We launched a multi-channel activation strategy across Meta Ads, Google Ads, LinkedIn, and outbound demand generation—reaching over 10,000 apparel decision-makers across North America and Europe. Each campaign was built around clear personas, competitive offers, and seasonal trends. Organic and influencer strategies further fueled brand visibility and engagement. From paid media to outbound prospecting, we drove Epicome’s first wave of brand awareness, qualified leads, and momentum for scalable growth.
Paid Social
Paid Search
Email Marketing
Direct Mail
SMS Marketing
Organic Social Growth
SEO & Content Visibility
Influencer & Creator Activation
Outbound Demand Generation
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
Direct Mail
SMS Marketing
Organic Social Growth
SEO & Content Visibility
Influencer & Creator Activation
Outbound Demand Generation
Campaign Execution & Platform Management
email marketing
OUTBOUND MARKETING
Linkedin
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FIRST EMAIL MESSAGE
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wait 3 dayS
FIRST Linkedin
message
message
OPTIMIZATION
AMG implemented full-funnel tracking, campaign dashboards, and performance reporting to continuously optimize creative, targeting, and budget allocation. Through ongoing A/B testing across emails, ads, and landing pages, we identified high-performing content and refined underperforming elements. This iterative process helped Epicome sustain consistently high engagement across channels—driving stronger brand affinity, credibility, and trust in its services.
Lifecycle Optimization
Funnel & Offer Optimization
Custom Reporting & Performance Tracking
Lifecycle Optimization
Funnel & Offer Optimization
Custom Reporting & Performance Tracking
custom reporTS
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