Gold Century Group Lifestyle Shoot

From Factory Floor to Full Digital Footprint: GCG’s Global Launch Story

start year 2021
industry APPAREL MANUFACTURING
Stage ENTERPRISE B2B

Gold Century Group (GCG) is an Asia-based apparel manufacturer with over 25 years of experience producing licensed and sportswear apparel for industry leaders like '47 Brand and Mitchell & Ness. Despite their scale—over 10 million units produced annually—GCG had minimal digital footprint or marketing infrastructure prior to partnering with AMG. With no internal marketing leadership and a need to validate market fit before building an in-house team, GCG turned to AMG to lead strategy, brand development, and go-to-market execution.

RESULTS
+15
MQLs Per Month
+50%
Monthly Lead Growth
+40%
Average Email Open Rates
what we did

Built a full-scale marketing ecosystem from scratch—brand, systems, and sales enablement

Launched a premium webflow website tailored to global apparel buyers

Equipped the sales team with branded tools, catalogs, and presentations for pitches

Executed outbound demand generation across cold email and LinkedIn

Ran high-performing email marketing campaigns with automated nurturing

Added qualified apparel brands to the pipeline—including top-tier global names

here’s how we did it

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FOUNDATION
PRODUCTION
ACTIVATION
OPTIMIZATION

FOUNDATION

AMG stepped in as GCG’s Fractional CMO, aligning leadership around a clear market entry and brand growth strategy. With no internal marketing team or previous presence, we laid the groundwork through competitive research, audience segmentation, and brand messaging frameworks. We identified GCG’s core differentiators—full-service manufacturing, high-volume capability, and licensed expertise—and developed positioning that spoke to a global buyer. Our foundational work enabled GCG to launch confidently into new markets with ease.
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Go-to-Market & Offer Strategy
Marketing Systems & CRM Architecture
Creative & Content Strategy
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Go-to-Market & Offer Strategy
Marketing Systems & CRM Architecture
Creative & Content Strategy
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Go-to-Market & Offer Strategy
Marketing Systems & CRM Architecture
Creative & Content Strategy
Gold Century Group Color PaletteGold Century Group Presentation
Gold Century Group LogoGold Century Group Typeface
Gold Century Group PresentationGold Century Group Color Palette

PRODUCTION

We built the full marketing infrastructure from the ground up. This included developing brand visuals, refining GCG’s digital identity, and designing sales materials that highlighted speed, reliability, and scale. We also created a comprehensive library of campaign assets and designed a professional website optimized for conversion. AMG handled both creative direction and content production—delivering visuals, decks, and landing pages that gave GCG a premium presence without needing to hire in-house creatives.
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Audience Segmentation & Lead List Building
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Audience Segmentation & Lead List Building
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Audience Segmentation & Lead List Building
PRESENTATION DESIGN
Gold Century Group Laptop mockup
Website UX/UI Design
Button
Button
Button

ACTIVATION

To bring the strategy to life, we executed a full-funnel go-to-market outbound strategy targeting apparel and promotional product buyers in the U.S., EU, and Canada. We launched cold outreach with outbound email and LinkedIn flows tailored to GCG’s buyer personas, focusing on high-intent use cases like sportswear brands, licensed merchandise, bulk orders, and retail readiness. From concept to content to delivery, AMG activated demand channels to rapidly build brand awareness and generate demand.
Email Marketing
Outbound Demand Generation
Campaign Execution & Platform Management
Email Marketing
Outbound Demand Generation
Campaign Execution & Platform Management
Email Marketing
Outbound Demand Generation
Campaign Execution & Platform Management
email marketing
OUTBOUND MARKETING
Linkedin
connection request
wait 1 day
FIRST EMAIL MESSAGE
wait 3 dayS
FIRST Linkedin
message
End

OPTIMIZATION

As campaigns rolled out, we actively monitored performance and implemented CRO strategies to improve lead flow and site conversion. AMG handled performance reports helping GCG understand what was working, what needed to be refined, and where to scale.
Custom Reporting & Performance Tracking
Custom Reporting & Performance Tracking
Custom Reporting & Performance Tracking
custom reporTS
Analysis and Reporting

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