Photospring Packaging Lifestyle Shoot

Turning a Top-Selling Amazon Product Into a Premium Shopify Brand

start year 2022
stage scale
industry Consumer Electronics

PhotoSpring is a popular digital frame company known for its early success on Amazon, with additional sales through Shopify. As competition grew in the saturated consumer tech space, the brand aimed to strengthen its digital presence, refine positioning, and scale its DTC channel. After years of fragmented marketing and unclear performance, the founders turned to AMG for clarity and structure. With no in-house team, they needed more than execution—they needed a partner. We delivered data-backed insights, full-funnel strategy, and channel-level visibility to help PhotoSpring grow with confidence.

RESULTS
+5x
ROAS Across
Platforms
+85%
Organic
Traffic Lift
+366
In Annual
Projects
what we did

Unified brand presence across Shopify, Amazon, and all paid channels

Repositioned the product as a premium, emotionally driven gifting experience

Multiplied revenue through strategic, full-funnel email marketing and channel integration

Unlocked incremental growth through CRO and ongoing A/B testing

Launched new market segments—like corporate gifting—to drive incremental revenue

here’s how we did it

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FOUNDATION
PRODUCTION
ACTIVATION
OPTIMIZATION

FOUNDATION

AMG acted as PhotoSpring’s Fractional CMO to overhaul strategy and position the brand for DTC growth. We conducted deep competitor and category research, defined clear customer personas, and built messaging around emotional gifting and family connection. Our foundational work aligned the brand around premium storytelling, mapped the customer journey, and built a cohesive marketing plan designed to drive both seasonal revenue and long-term brand loyalty.
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Customer Journey & Campaign Mapping
Creative & Content Strategy
Campaign & Marketing Plans
Performance Forecasting & Budget Alignment
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Customer Journey & Campaign Mapping
Creative & Content Strategy
Campaign & Marketing Plans
Performance Forecasting & Budget Alignment
FRACTIONAL CMO & STRATEGIC PLANNING
Market, Audience & Team Insights
Brand Positioning & Messaging
Customer Journey & Campaign Mapping
Creative & Content Strategy
Campaign & Marketing Plans
Performance Forecasting & Budget Alignment
Photospring BannerPhotospring CataloguePhotospring Ipad Mockup
Photospring Color PalettePhotospring Color Palette

PRODUCTION

We executed a full production system across lifecycle marketing, paid ads, website content, and Amazon assets—producing creative that positioned PhotoSpring as both a functional product and a deeply personal gift. This included updated Amazon A+ pages and product photography optimized for conversion, helping the brand stand out and drive performance on shopify and the marketplace. We also created visual storytelling for organic content, UGC campaigns, branded imagery, and ad creative. Every asset was designed to evoke emotional connection while supporting sales across every platform.
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Brand Identity & Design Systems
Creative Direction & Concepting
Campaign Creative Development
Ad Creative Production
Lifecycle Creative (Email & SMS)
Landing Page & Web Design
Organic Social Design
Custom Production & UGC
Content Sourcing & AI-Powered Curation
Website UX/UI Design
Button
Button
Button
OMNI-CHANNEL CAMPAIGN CREATIVES
Photospring Paid Social
Photospring Banner
Photospring Email Marketing
Photospring MMS

ACTIVATION

We activated PhotoSpring’s campaigns across Meta, Google, and email/SMS channels—designing seasonal promotions around key holidays like Mother’s Day, Father’s Day, and Prime Day. We launched email automations, gift guides, and paid ad campaigns with highly targeted messaging that spoke to the heart of why customers buy PhotoSpring: love, connection, and celebration. These activations unlocked new revenue streams and introduced the brand to new audiences, including corporate gifting and multi-unit buyers.
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
SEO & Content Visibility
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
SEO & Content Visibility
Campaign Execution & Platform Management
Paid Social
Paid Search
Email Marketing
SMS Marketing
Organic Social Growth
SEO & Content Visibility
Campaign Execution & Platform Management
email marketing
sms marketing
Photospring SMS
Photospring MMS
Photospring SMS
PAID SEARCH
Photospring Paid Search
Photospring Paid Search
Photospring Paid Search
customer lifecycle journeys
Welcome Email 1
wait 1 day
SMS WElcome Flow 1
wait 3 dayS
Welcome Email 1
End
paid social

OPTIMIZATION

To drive performance, AMG implemented conversion tracking, A/B testing, and offer optimization across every campaign. We tested subject lines, CTAs, landing pages, and seasonal bundles to increase ROAS and boost conversion rates. Through weekly reporting and creative iteration, we identified winning content and scaled top-performing assets—ensuring PhotoSpring’s campaigns stayed efficient, relevant, and revenue-generating year-round.
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Conversion Rate Optimization
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Conversion Rate Optimization
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
Conversion Tracking & Pixel Setup
A/B Testing & Creative Iteration
Conversion Rate Optimization
Creative Performance Analysis
Lifecycle Optimization
Funnel & Offer Optimization
Budget Optimization & Forecasting
Custom Reporting & Performance Tracking
A/B TESTING
Analysis and Reporting

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